Long Island Online Marketing from Bruce Chamoff

API stands for Application Programming Interface, but most major web sites see them as nothing more than another marketing tool. By allowing web site owners to request information from their web site, web sites are offering APIs for free.

In this podcast, we tell you some of the major web sites using APIs and what’s in it for web developers.

To see how major web sites are marketing themselves through APIs, click here to listen: http://media.switchpod.com//users/newsforwebdesigners/APIs.mp3

On this podcast, I will tell you about the upcoming expos and conferences on the search engine optimization, search engine marketing, affiliate marketing, and more around the world for Fall 2007.

Click here to listen to the Fall 2007 Expo.

Time: 4 Minutes

I found some web sites that are excellent in teaching web designers how to strengthen up their CSS skills. These sites provide downloadable tutorials, practice examples, and more.

Click here to listen to this podcast on where to go to find the best ways to become more efficient at CSS.

Time: 4 minutes 10 seconds

If you want a quick and easy way to learn ASP.NET 2.0, I give you web site which makes it really easy in this podcast. Trust me, folks, ASP.NET is pretty easy to use and the web sites which I talk about in this episode will help you out with videos, webcasts, and more.

If you are coding your web sites in HTML and want more flexibility for your web sites or clients’ web sites, you can use any web development language like PHP, classic ASP, CGI, and more, but the truth is, ASP.NET 2.0 is the way to go.

Click here to listen: You can listen to this episode right here on where to go to easily and quickly learn easy ASP.NET 2.0

Google Adwords used to be pretty easy to use. You set your cost per click and the higher it was in relation to your competition, the higher your ad went.

Now Google has turned the tables on the search engine marketing once again with their Quality Score and Yahoo! Search Marketing has followed suit with their Quality Index.

It is the quality score/index that determines how high your ad campaign goes.

In this episode of the News for Web Designers podcast, I give you the brief minimum on what you need to do to get your quality score (Google) and quality index (Yahoo!) up, and as a result, your cost-per-click down.

Please click here to listen to News For Web Designers Podcast on Quality Scores.

Time: 2 minutes

We have a great lineup of web designer podcasts coming up for you in August.

Listen here for what’s coming your way on News For Web Designers podcast in the month of August 2007.

Podcast Time: 3 Minutes

In this episode, I review Microsoft Front Page’s position in the web design market as it stands right now as compared to more modern web design tools including Microsoft Expression Web Designer, Dreamweaver, and Microsoft Sharepoint.

Is Front Page really dead? Click here to listen to my podcast and find out.

Captcha is the process of those pesky numbers and letters people must fill out on a web site to submit a form. You see it all over.

Click here to listen to this episode of News For Web Designers to hear exactly what Captcha is and if you should include it on your web site.

You have probably heard about AJAX. Maybe you know what it is and have actually used it. Great! If you have not, then listen to my podcast about why you should.

In this episode of News For Web Designers, I discuss:

• What exactly is AJAX???
• the advantages of AJAX
• its ease of use and coding techniques
• its benefits
• its applications and uses
• some places on the web (MY favorite places) where you can go to learn it easily and for free
• some of AJAX’s role in simplifying ASP.NET server controls

http://media.switchpod.com/users/hotwebideas/ajax.mp3

On this episode of the podcast I will give you the best features of Visual Web Developer 2005 Express. We will just say VWDE for short. This product is distributed by Microsoft. Hmm! Does that make it direct competition with Microsoft’s Front Page? For those of you using Front Page, I will clear up the differences between the two and why you would want to use Frontpage or VWDE. Also, what languages does VWDE support as opposed to Front Page? When I speak with most web designers, Dreamweaver still beats Frontpage hands down, but how does it compare to VWDE? And for the web developers who like to hand code with Edit Plus, BBEdit, or Notepad, how does it support handcoded popular web development languages such as HTML, XML, and .NET?

Listen to this podcast as I discuss all this on News For Web Developers.